Think clearly
before you prompt.

Before you write the strategy doc, make the decision, or open Claude, use Primer to think it through properly.

Expert thinking frameworks. Questions that adapt to you. A canvas where your ideas take shape.

Start thinking→
Used by founders, marketers, and operators working through real decisions
primer.
Capture
Clarify
Expand
Decide
Express
Canvas

See what a session looks like

From messy thought to structured thinking in 15 minutes.

+ NoteConnect◎✦⟁◈
Ready to go? →
YOUR GOAL
how do I position my product in a crowded market
DIMENSION 1
Who you're really for
DIMENSION 2
The gap only you fill
DIMENSION 3
Why now matters
DIMENSION 4
The one-line pitch
YOUR SEED
◎
Founders who are sick of tools that think for them instead of helping them think
YOUR SHIFT
✦
The real competition isn't other tools — it's the blank page and going in circles
YOUR ROOT
⟁
People don't need more AI outputs. They need to know what to ask for.
YOUR TURN
List 3 people who tried other tools and gave up. Why?
YOUR TURN
Write what your user says to a friend the day after using this
01
Capture

Write what’s on your mind. No structure, no editing. Just get the messy thought out so you can see it.

scattered thoughts→one clear starting point
02
Think deeper

AI asks you questions grounded in expert thinking frameworks. Each one builds on your last answer, taking you one layer deeper.

surface-level ideas→thinking with real depth
03
Develop

Your ideas appear on a spatial canvas. Connect them, then use AI to clarify, expand, decide, or express your thinking further.

ideas in your head→a visual map you can use

In 15 minutes, you’ll walk out with:

◎Clarity
YOUR CLARITY BRIEF
The real problem
You're not competing on features. You're competing on whether they trust you to understand their world.
What was clouding it
You kept comparing yourself to tools that solve a different problem.
The move
Write the landing page for the person who just spent 45 minutes going in circles with AI.
✦Expansion
YOUR STRONGEST DIRECTIONS
Direction 1: The pre-meeting primer
Position it as the 15 minutes before every important meeting.
Direction 2: The AI prep layer
The step before ChatGPT. People prime their thinking so their prompts are 10x better.
The one to start with
Direction 2. More specific, easier to demonstrate, and closer to the real value.
⟁Decision
YOUR DECISION BRIEF
The decision
Launch with solo founders first, not teams.
Why this and not that
Solo founders feel the pain more acutely. They don't have a team to bounce ideas off.
The risk you're accepting
Slower revenue growth. But the product-market signal will be clearer.
First move by Friday
Write 5 DMs to solo founders you know.
◈Expression
YOUR ARTICULATED POSITION
The statement
Every AI tool gives you answers. Primer makes you think first. In 15 minutes, you'll go from scattered thoughts to something you can act on.
The headline version
Think clearly before you prompt.
The objection they should expect
'I can just think on my own.' You can. But when's the last time you sat with an idea for 15 minutes without reaching for a tool?
How it works

Four thinking modes

Every session adapts to what your thinking actually needs

◎
Clarity

Untangle messy thinking. Separate signal from noise. Find the core thread.

✦
Expansion

Stretch an idea in unexpected directions. Find angles you’d never reach alone.

⟁
Decision

Work through choices with rigor. Stress-test options. Commit with confidence.

◈
Expression

Articulate what you know but can’t yet say. Structure your thinking for others.

Most people use AI to think for them.
The best use it after they’ve done the thinking.
Primer is where that happens.

Your ideas, developed by you, expanded by AI.

Open your studio→