Think clearly
before you prompt.

Before you write the strategy doc, make the decision, or open Claude, use Primer to think it through properly.

Expert thinking frameworks. Questions that adapt to you. A canvas where your ideas take shape.

Start thinking→
Used by founders, marketers, and operators working through real decisions
primer.
Capture
Guided Thinking
Dimensions
Canvas
Synthesis
THE PROBLEM

Speed without clarity is just expensive guessing.

Before you’ve untangled the mess. Before you’ve seen the angles you’re missing. Before you’ve actually decided. Before you can say it in one sentence. You act anyway. Then you spend weeks fixing what 15 minutes of thinking would have prevented.

Everything downstream is guessing until you know what you believe.

HOW IT WORKS

15 minutes. Four steps. You walk out certain.

01
Dump it

Type what’s on your mind. No structure needed. Just get the messy thought out so you can see it.

scattered thoughts→a clear starting point
02
Go deeper

Primer asks you two sharp questions. Each one pulls from real thinking frameworks and goes one layer deeper than the last.

surface-level ideas→root-level clarity
03
Explore dimensions

Your thinking splits into 4 dimensions. You work through each one with questions that clarify, expand, decide, and express.

everything tangled together→each angle explored
04
Get your brief

Primer assembles your thinking into a brief. Your words, organized. Blind spots flagged. Assumptions named. Ready to act on.

messy notes→conviction
WHAT YOU GET

A brief that’s entirely yours.

Every word came from you. Primer assembled the mosaic.

YOUR BRIEF
The real problem
The question was never about features. They need to trust that you understand their world.
Where you actually are
Everything downstream is guessing until you know what you believe.
What was clouding it
You kept comparing yourself to tools that solve a different problem.
The move
Write the landing page for the person who just spent 45 minutes going in circles with AI.
PATTERN DETECTED
Assumption:you’re assuming founders compare tools before buying. What if they don’t shop? They just grab whatever’s in front of them.
YOUR BLIND SPOTS, SURFACED

Primer catches what your brain can’t.

21 cognitive patterns detected in real time. Things like:

Contradiction
You said two things that can’t both be true.
Past investment
You’re defending a decision because of what you already invested. The math stopped working a while ago.
Unexplored
There’s something relevant you keep steering away from.
Decided too early
You landed on your answer in the first minute. Everything since supports it.
Speaking for others
You keep saying ‘people want’ when you mean ‘I want.’
Either/or
You framed it as A or B. There are at least four options.
THEN WHAT

Copy your brief into any AI chat.

Your brief becomes the perfect prompt. Primer figures out the right deliverable for you: a strategy doc, a decision framework, an action plan. Then formats it so any AI gives you exactly what you need. One paste, one enter, done.

YOUR AI PROMPT (AUTO-GENERATED)

Here’s my thinking on “how to position my product.” I used Primer to work through this...

My brief: [your synthesis]

Now help me act on this: Create a one-page positioning document with target audience, core problem, unique value prop, key messaging, and 3 tagline options.

People who think for a living.

Founders

Should I pivot or double down? I need to figure out my positioning. I can’t explain my product in one line.

Strategists & PMs

I need to present this to leadership. I’m stuck between two approaches. My thinking is messy and I need to organize it.

Creators & consultants

I have ideas but I can’t articulate them. I know what I think but I can’t write it down. I need structure. I’ll do the writing.

Most people use AI to think for them.

The best use it after they’ve done the thinking.

Primer is where that happens.

15 minutes. One clear thought.

Free during early access. You’re one of the first.

Start thinking →

primer. the work before the work.